This qualification has been developed to support learners completing the Retailer Apprenticeship Standard and can be used to assess their readiness for end-point assessment. It covers the knowledge, skills and behaviour pass criteria of the standard, as described in the relevant Assessment Plan (ST0327/AP01). It does not cover any merit or distinction criteria that may be part of the Assessment Plan.

It is also designed as a stand-alone qualification for those learners wishing to gain a nationally recognised qualification in retail. The objective of the qualification is to support a role in the workplace in retail, giving learners the opportunity to learn and evidence their knowledge and competency either as part of an apprenticeship or as a stand-alone qualification.

The qualification provides learners with the knowledge, understanding and skills in retail such as:

influencing buying decisions and marketing
maintaining stock
supporting the financial performance of an organisation.